In-depth Interviews on Luxury Experiences

PERSONA & USER JOURNEY

CLICK HERE TO VIEW IN UXPRESSIA

I interviewed five different individuals on their experience with purchasing luxury products. I was able to interview four of these individuals before I went into the Gucci Store and then two after. This helped create the persona of the target audience for this project and a detailed user journey.

Jennifer Maciuszek

UX/UI Designer + Motion Graphic Artist + Graphic Designer

http://www.jennifermaciuszek.com
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Gucci Store Visit